FOGO - City of Rockingham

Full-Scale Commercial Production: City of Rockingham’s FOGO Campaign

At Overland Media, we don’t just shoot—we manage large-scale productions from the ground up. One of our recent standout projects was the FOGO (Food Organics, Garden Organics) campaign for the City of Rockingham, designed to educate the community about changes to their household waste system.

This was no small shoot. With multiple deliverables and a tight rollout timeline, our team led a full-service commercial production that brought together talent sourcing, scripting, location planning, and on-the-ground coordination with dozens of moving parts.

We assembled a crew of specialists including lighting technicians, audio engineers, camera operators, producers, and directors. The campaign called for a range of scenes—from scripted presenter-led segments to practical demonstrations and community lifestyle shots—all tailored to clearly communicate how the new bin system works.

We worked closely with the City of Rockingham to refine messaging and ensure every visual detail aligned with council branding and community engagement goals. This included casting diverse on-screen talent, developing a clear and friendly script, and building a shooting schedule that maximised efficiency while maintaining top-tier production quality.

The result was a polished, informative, and visually engaging campaign that simplified a complex topic and helped roll out one of the most important community initiatives in recent years.

If you’re a council or government department looking to deliver high-impact public messaging—Overland Media has the team, the tools, and the experience to bring it to life.