South Korea - Jetstar
Jetstar – Showcasing Seoul, South Korea with Jaxon Foale
In 2023, Jetstar Australia approached Jaxon Foale, a renowned travel filmmaker and Instagram influencer, to create unique content showcasing the vibrant city of Seoul, South Korea. With Jetstar now offering direct flights from Gold Coast to Seoul, the airline wanted fresh and engaging content to promote this new route and highlight the many exciting experiences Seoul has to offer to Australian travelers. That’s where we came in.
Our team at Overland Media joined Jaxon on this exciting adventure to capture a variety of photo and video contentaround Seoul. The goal was to craft visually stunning and authentic content that would resonate with Australian travelers looking for their next adventure. We filmed in some of the most iconic and picturesque locations throughout the city, capturing everything from bustling markets and traditional temples to stunning cityscapes and modern architecture.
Working closely with Jaxon, we ensured the content was not only engaging but also aligned with Jetstar’s branding and messaging. As a videography agency, we specialize in creating dynamic travel videos and lifestyle photography that tell a story, and this project was no exception. The combination of Jaxon’s creative direction and our cinematic videography created a perfect synergy, resulting in content that was as visually compelling as it was informative.
After filming, Jaxon took the reins in editing the footage, adding his personal touch to create a polished, shareable video that Jetstar could use across their social media platforms. This collaboration was a great example of how influencer partnerships and professional video production can come together to create content that not only drives engagement but also helps promote a brand’s services in a creative and authentic way.
Interested in capturing unique, high-quality travel content for your brand? Let’s collaborate and create something extraordinary!